Privacy Policy, Cookies and Legal Notices

PRIVACY, COOKIES AND LEGAL NOTICES POLICY

Updated date: January 20, 2025

This privacy policy applies to the processing of personal data concerning you, carried out in particular via the website (hereinafter the “Site”) accessible at the following address: https://www.labonnebrosse.com/.
La Bonne Brosse, as data controller, ensures that when processing your personal data it complies with applicable regulations, including the Data Protection Act of 6 January 1978 as amended and European Regulation No. 2016/679/EU of 26 April 2016 (GDPR).
The purpose of this privacy policy is to inform you about the operations of
processing carried out on your personal data and the rights you have.
We encourage you to review this privacy policy regularly to be informed of any changes it may make. You will be notified of any material changes.


I. Identity and contact details of the data controller


Information about you is collected and processed by the company La Bonne Brosse, whose head office is located at 15 rue de Saint-Simon, 75007 Paris.
You can contact us at contact@labonnebrosse.com


II. Collection of personal data

A. Categories of personal data


La Bonne Brosse may process your personal data, including your identification data (surname, first name, email, postal address, etc.), your connection data (IP addresses, logs, terminal identifiers, cookies, etc.), your data relating to your customer profile (consumer habits, hair information, opinions and comments, etc.) as well as your economic and financial data (bank details, purchase data, etc.). La Bonne Brosse also processes data on the devices you use to access the Site, such as data from cookies, trackers, and browsing and audience measurement data. To learn more about the purposes for which we collect and use this data, please consult our Cookie Management Policy detailed below.


B. Methods of collecting personal data

La Bonne Brosse may collect your personal data in different ways,
notably :

  1. When you browse the Site;
  2. When you create a customer account;
  3. When you place an order and use our online payment applications
  4. When you subscribe to the newsletter;
  5. When you use our services, and in particular after-sales service;
  6. When you leave reviews and respond to our satisfaction surveys;
  7. During your exchanges with La Bonne Brosse, of whatever nature, via the contact form on the Site, via the diagnostic form, but also by e-mail, by post, by telephone or even on social networks; This personal data may be collected directly by a positive action on your part (e.g. via a contact form) or automatically by our systems, by the deposit of necessary and functional cookies on your terminal.


C. Mandatory information and necessity of collecting personal data


La Bonne Brosse will inform you when providing information is mandatory (particularly due to a legal, regulatory, contractual obligation, or simply to process your request or respond to you). If you do not provide this "mandatory" information, La Bonne Brosse may be unable to provide you with certain services or to respond to the request or form in question. Form fields that are not marked as mandatory are left to your discretion. It is your choice whether or not to complete them.


III. Purposes and legal bases for the processing of your personal data


La Bonne Brosse only processes your personal data if the purposes pursued require it. Any data processing carried out by La Bonne Brosse is based on a legal basis that justifies it.

Purposes of processing

Related legal bases

Site management

Technical administration in conjunction with our service providers (Shopify), security management

Our legitimate interest in doing
operate and improve the Site
Internet

Personal Account Management

Administration of personal accounts created by the
users, creation management and deletion requests

Our legitimate interest in ensuring
to the user a good
ordering experience and
good management of its
personal data

Management of the commercial relationship with the customer

Order processing, delivery and returns, receipt of
checks, issuing invoices, after-sales service, taking
contact for opinions and complaints

1. Our legitimate interest in
improve our products (for
contact for advice)
2. Execution of the contract (for the
other sub-purposes)

Managing contact requests

Reception and processing of requests received via our
contact form, via the diagnostic form, by email
or by phone

1. Our legitimate interest in
process requests
carried out by our
users.
2. Consent (for the
diagnostic form)

Loyalty program management

Consent

Newsletter management
Registrations, mailings and unsubscriptions

Consent

Business prospecting
Advertising, promotion

1. Our legitimate interest in doing the
promotion of our activity and
of our products (when we send you prospecting relating to products similar to those
that you have already acquired
near us)
2. Consent (within the
other cases)

Management of data from cookies
Operations necessary for the functioning of the Site, Statistics
audience measurement, content personalization, provision
personalized advertising, sharing on social networks

1. Our legitimate interest in doing
operate and improve the
Site (for operations)
necessary for
operation of the Site)
2. Consent (for the
other sub-purposes)

Accounting management
 Financial situation analysis, management control, declarations
social and fiscal

Compliance with a legal obligation

Management of requests to exercise rights

Compliance with a legal obligation

IV. Retention periods for personal data

  1. From a general point of view, La Bonne Brosse takes into account the following criteria to determine the retention periods of your personal data: The time necessary to achieve the purposes for which they were collected;
  2. The existence of a legal or regulatory obligation to which La Bonne Brosse is subject. Once these periods have expired, La Bonne Brosse archives your personal data for the applicable limitation period.


More specifically, La Bonne Brosse preserves:

  1. Your data relating to our commercial relationship with you as long as we are bound by a contract (before archiving them).
  2. Your data relating to your subscription to the newsletter for as long as you remain subscribed (before archiving them).
  3. Your data relating to the sending of commercial prospecting for the duration of our commercial relationship with you then 3 years from our last contact with you (before archiving them).
  4. Your account data until you delete it (before archiving it). However, if you have not used your account for 5 years, we will notify you and delete it if you do not react within the following month or for a period of 3 years in the event of inactivity on your personal account).
  5. Your data relating to a message that you sent to us while we process your request (before archiving them);
  6. Your personal data from cookies is kept for 30 days.


V. Recipients of personal data

Access to your personal data is strictly limited. However, La Bonne Brosse may be required to transmit your personal data to certain third-party recipients:

  1. To the La Bonne Brosse teams subject to an obligation of confidentiality, responsible for the processing identified above as part of the performance of their duties;
  2. To external service providers, such as IT service providers managing the Site (e-lixir), the host (Shopify), the data collection form manager (Typeform), the cookie manager (Axeptio), the payment managers (Shopify, Paypal, Alma), the delivery and returns manager (Sympl), the development agency (Web Elixir), the newsletter manager (Shopify and Klaviyo) or the after-sales service manager (Gogias).
  3. To other third parties if such communication is required by law, a provision
    regulatory or judicial decision or respond to possible claims or protect the security of your personal data. If you click on a social network button on the Site, you are informed that we transmit some of your personal data to it.
    We ensure that these various service providers provide sufficient guarantees to ensure the security of processing and confidentiality of your personal data. As such, we have entered into the corresponding subcontracting agreements with these service providers to define the rights and obligations incumbent on each and thus ensure their compliance with regulations regarding the protection of personal data. PayPal and Alma transactions.
    Please note that PayPal transactions are subject to the PayPal Privacy Policy, which you can review at the time of payment. Likewise, transactions made by Alma, Klarna, and BancoPay are subject to the Privacy Policy of each of these providers, which you can review at the time of payment.
    By using the solutions provided by PayPal and/or Alma to carry out a transaction on the Site, you guarantee that you have read the corresponding Policies and have accepted them without reservation.

VI. Transfer of data outside the European Union


La Bonne Brosse carries out some of these treatments using service providers established outside the European Union, in particular, our host Shopify or due to the presence of social network sharing buttons on the Site and by the deposit of Google Analytics cookies on your terminal.
In the event of data transfer outside the European Union, La Bonne Brosse undertakes to guarantee a sufficient level of protection and to take all appropriate guarantees.

VII. Exercise of rights over personal data


In accordance with the Data Protection Act of 6 January 1978, as amended, and European Regulation No. 2016/679/EU of 26 April 2016, you have the following rights over your personal data:
o right of access to know what data is precisely processed by La Bonne Brosse;

  1. right of rectification in order to modify incorrect or outdated data;
  2. right to erasure if you wish La Bonne Brosse to no longer process all or part of your personal data;
  3. right to portability if you wish to recover your personal data or have it recovered by a third party;
  4. right to restriction if you wish the processing of your personal data to be suspended:
  5. The right to define guidelines for the fate of your personal data after your death. You have the right to object if you wish your personal data to no longer be processed by La Bonne Brosse. In this case, you must provide "reasons relating to your particular situation."
    However, with regard to the processing of data for commercial or advertising prospecting purposes, or profiling, you may object at any time and without reason. You also have the right to withdraw any consent given to La Bonne Brosse. Please note: Some of the rights mentioned above are subject to conditions and are not automatic or absolute. Depending on the right invoked and the circumstances, we may be required to request the provision of information and/or supporting documents to process your request and, in any event, we will not necessarily be able to respond favorably.
    In the event of collection of telephone data by La Bonne Brosse, you have, in accordance with Article L. 223-2 of the Consumer Code, the right to register on the telephone canvassing opposition list (Bloctel).
    You can exercise these rights by contacting La Bonne Brosse using the contact details provided in the Preamble. Finally, you can submit a complaint to the CNIL online or by mail to the following address: 3 Place Fontenoy – TSA 80715 – 75334 Paris Cedex 07. For more information, please consult the following link: https://www.cnil.fr/fr/cnil-direct/question/adresser-une-reclamation-plainte-la-cnil-quelles-conditions-et-comment

VIII. Cookie management


When browsing the Site, cookies are placed and/or read by La Bonne Brosse on your device.


A. What is a cookie?


Cookies are files stored on your computer that record specific settings and data for exchange with our system via your browser. Saving allows us to design the Site accordingly to your profile and makes it easier for you to use, for example by saving specific entries so that you do not have to repeat them constantly. Cookies allow, for example, to record your actions, preferences and some of your characteristics for the duration of the cookie's validity. Not all cookies contain personal data, but when they do, we process them in accordance with our privacy policy.

B. What cookies are placed/read by La Bonne Brosse?


La Bonne Brosse uses the following cookies to operate the Website, optimize
your browsing and know you in order to improve your experience:

Category of
cookies 		Cookie name Purpose Duration of
conservation
Cookies
necessary/functional
tional		 Axeptio Manage cookies 6 months
Cookies from
functionality and
third-party service		 Yoptopo Allow collection,
display, and management
customer reviews on the site.		 13 months
Cookies
statistics / of
measure
audience		 Google Ads
Google Analytics		 They allow to measure
the performance of our
advertising campaigns
Google.		 13 months for
the cookie and 25
months for the
data
collected via
the cookie
Cookies
techniques of
management
ballistic		 Google Tag Manager Load and manage others
tags or scripts used
for monitoring and analysis
on the website.		 Duration of the
session or
a few days
according to the
needs
techniques.
Cookie
advertising		 Google ads
DoubleClick.net		 Track interactions
users with the
Google Ads and
measure the effectiveness of
advertising campaigns.
Post ads
personalized and
measure their performance
via the platform
Google's DoubleClick.		 Up to 13
month
Cookies from
social networks

Facebook Pixels

Instagram

 It allows to identify the
visitors from
of a publication
Facebook.
It allows to identify the
visitors from
from Instagram.		 13 months
Cookies
techniques or
performance		 CDN506io Speed ​​up loading
web pages and
optimize the
performances via a
distribution network of
content		 13 months

La Bonne Brosse collects your consent to the use of these cookies. If you accept their use, we will be able to obtain information about your visits to the website. If you refuse their use, your visit to the website will not be affected.

C. How to access your settings and change or withdraw your consent?

With the exception of functional cookies, which are strictly necessary for the use of the Site, you can accept or refuse the deposit of the cookies mentioned above, at any time by using our cookie management tool located at the bottom left of each page of the Site or by clicking on the “Cookie management” section located at the bottom of the page.
We inform you that this policy may be subject to modifications, in particular depending on the development of our technological solution and the applicable legal or regulatory provisions.

IX. Legal notices

The website www.labonnebrosse.com (hereinafter, the “Site”) is published by the company LA BONNE BROSSE, hereinafter “La Bonne Brosse”, a simplified joint-stock company, with a share capital of 17,380.00 euros, registered with the Paris Trade and Companies Register under number 897 753 687, whose intra-community VAT number is FR07897753687.
Its head office is located at 15 rue de Saint-Simon, 75007 PARIS.
La Bonne Brosse has a contact form accessible via the following link:
https://www.labonnebrosse.com/pages/contact

The Director of Publication is Mrs. Flore des Roberts, in her capacity as President of the company La Bonne Brosse. The Site is hosted by the company Shopify International Limited, whose registered office is located at 2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32 Ireland. The Site is an e-commerce website, on which hair products are offered for sale. Any purchase made via the Site and/or any creation of a personal account on the Site is governed by the General Conditions of Sale and Use accessible via the following link: https://www.labonnebrosse.com/pages/conditions-generales-de-vente

Cookies
When you visit the Site, La Bonne Brosse uses cookies to operate the Site and optimize your browsing experience. At any time, you can modify or withdraw your consent when browsing the Site from the preference management center located at the bottom left of your screen or by clicking on the "Cookie Management" tab located at the bottom of the page.

Personal data
Your personal data is processed by La Bonne Brosse as data controller, in particular for the following purposes: Management of the Site, contact requests, the newsletter, orders, the personal space or even opinions left on the Site.

You have the following rights over your personal data: access, rectification, erasure, portability, and limitation. You also have the right to object, which can be exercised under certain conditions.

Contact

For any questions regarding the features offered by the Site, you can contact La Bonne Brosse by post at the address mentioned at the top of these Legal Notices or via the contact form accessible via the following link: https://www.labonnebrosse.com/pages/contact

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